Traditionally, with expensive property it is necessary to locate well funded buyers. This search can be time consuming and with low probability of success. It requires entree and the participation of a well connected middle man.
With the blockchain method, you get your asking price by opening up the possibility of selling to groups of individuals. Just as a corporation sells shares to a variety of shareholders, blockchain now makes it possible for you to get your asking price by having us launch your listing as an initial coin offering (ICO). This increases the number of bidders . Of course, a single bidder could also acquire all the “shares”. The point is that now, you have cast a wider net for prospective buyers.